The Social Media Platform Playbook: Strategic Fundraising Across Every Channel

A comprehensive guide to using each platform effectively for nonprofit awareness and fundraising

Let me tell you a hard truth: Most nonprofits and missionaries are wasting their time on social media.

Not because social media doesn't work—it absolutely does. In fact, 55% of people who engage with nonprofits on social media take action, and 59% of those donate money. Thirty-two percent of donors say social media is their most inspiring channel for giving.

But here's the problem: Most organizations treat every platform the same. They post the same content everywhere, use the same strategy on TikTok that they use on LinkedIn, and wonder why nothing's working.

Each social media platform has its own culture, its own algorithm, its own content preferences, and its own audience. What crushes on Instagram might bomb on Facebook. What works on TikTok would be completely wrong for LinkedIn.

This guide will show you exactly how