The Visual Content Calendar: Planning a Year of Compelling Fundraising Content

A strategic guide to never running out of stories, staying consistent, and fundraising year-round

It's January 3rd. You promised yourself this year would be different. You'd stay ahead on content. You'd plan strategically instead of scrambling.

By January 15th, you're already behind. You spent two hours trying to figure out what to post on Facebook. You forgot to send that donor update email. Your Instagram has been silent for a week. And that video you meant to shoot? Still on the to-do list.

Sound familiar?

Here's the brutal truth: Most nonprofits and missionaries operate in constant reactive mode. They create content when they need it (usually at the last minute), ask for money when they're desperate, and wonder why supporters tune out.

Meanwhile, the organizations that consistently raise funds year after year? They have a content calendar.

Not just a fundraising calendar with campaign dates. A visual content calendar