Visual Storytelling Writing 101: Crafting Fundraising Articles When You're Not a "Writer"

A beginner-friendly guide to writing compelling fundraising stories with images and video

Let me guess: You've got great photos or video footage from the field. You know the stories are powerful—you've lived them, witnessed them, felt them. But now you're staring at a blank screen, cursor blinking mockingly, and you have no idea how to turn those visuals into a fundraising article that actually moves people to give.

Or maybe you write something, but it feels stiff, boring, or like a grant report instead of a story that connects with real human beings who want to support your cause.

Here's what I want you to know right up front: You don't need to be a "writer" to write effective fundraising content. You just need to understand a few basic principles about how humans process stories, how to structure your content, and how to let your visuals do the